Cookie Policy

At Brightway HK, we are committed to protecting your privacy and ensuring transparency about how we use cookies on our website. This Cookie Policy explains what cookies are, how we use them and how you can manage your cookie preferences in compliance with European laws, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive.

What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. These files help websites recognize your device and remember specific information about your visit, such as preferences, login details and browsing behavior.

Types of Cookies We Use

We use the following categories of cookies on our website:

Essential Cookies

These cookies are necessary for the website to function properly.
They enable basic features such as navigation, access to secure areas and order processing.
Without these cookies, certain services, such as online transactions, cannot be provided.


Performance Cookies

These cookies collect anonymous information about how visitors use our website.
They help us understand which pages are most popular and where improvements are needed.
Examples: Google Analytics, which tracks site performance and user behavior.


Functionality Cookies

These cookies allow the website to remember your preferences, such as language settings or region.
They enhance your experience by personalizing content based on your interactions.


Targeting and Advertising Cookies

These cookies track your browsing habits to deliver relevant ads based on your interests.
They may be used by us or third-party advertising partners to build a profile of your interests.
Examples: Cookies from Facebook Ads or Google Ads.


Third-Party Cookies

These cookies are set by third parties, such as embedded videos, social media widgets, or analytics providers.
Third-party cookies are governed by their respective privacy policies.


Why We Use Cookies

We use cookies to:

Ensure the proper functioning of our website.
Provide a personalized user experience.
Analyze website traffic and improve functionality.
Support marketing and advertising efforts.
Streamline order processing and secure transactions.
Consent to Use Cookies

Implied Consent:

By continuing to use our website, you consent to the placement of cookies on your device unless you choose to disable them via browser settings.

Explicit Consent:

For non-essential cookies (e.g., targeting or advertising cookies), we request your explicit consent via a cookie banner when you first visit our website.

Withdrawal of Consent:

You can withdraw your consent at any time by managing your cookie preferences or clearing cookies from your browser.

Managing Your Cookie Preferences

You can control cookies through your browser settings. Here’s how you can manage cookies in popular browsers:

Google Chrome

Go to “Settings” > “Privacy and Security” > “Cookies and other site data.”
Adjust your preferences or block cookies.


Mozilla Firefox

Navigate to “Options” > “Privacy & Security” > “Cookies and Site Data.”
Customize your cookie settings.


Safari

to “Preferences” > “Privacy” > “Cookies and website data.”
Choose to block or remove cookies.


Microsoft Edge

Open “Settings” > “Privacy, search and services” > “Cookies and site permissions.”
Adjust your cookie preferences.
Disabling cookies may limit the functionality of certain features on our website.

Third-Party Cookies and Tools

We use third-party tools that may place cookies on your device. Some of the most common tools include:

Google Analytics

Used to monitor website performance and user behavior.
Data is anonymized and used for improving website functionality.


Facebook Pixel

Tracks user interactions for targeted advertising on Facebook and Instagram.


Embedded Content

Videos or widgets from third-party platforms like YouTube may set cookies on your device.
For more details on how these third parties handle cookies, please refer to their respective cookie policies.

Cookie Duration

Cookies can be classified by their duration:

Session Cookies

Temporary cookies that expire when you close your browser.
Used for session management and security.


Persistent Cookies

Remain on your device for a set period or until manually deleted.
Used to remember preferences and settings for future visits.


Data Collected Through Cookies

Cookies may collect the following information:

Browser type and version.
Device type and operating system.
IP address (anonymized for analytics purposes).
Website navigation patterns and interactions.
Preferences such as language and currency.
We do not store sensitive information, such as passwords or payment details, in cookies.

Compliance with European Laws

Our cookie practices are designed to comply with GDPR and the ePrivacy Directive, ensuring transparency and giving users control over their data.

Cookie Banner Compliance

When you first visit our site, you will see a cookie banner requesting consent for non-essential cookies.
You can accept all, reject all, or customize your cookie preferences.


Data Protection Measures

Any data collected through cookies is anonymized and handled securely.
We only share cookie data with trusted third-party partners under GDPR-compliant agreements.


Updates to This Cookie Policy

We may update this policy periodically to reflect changes in regulations or our practices. Changes will be posted on this page, and we encourage you to review the policy regularly.

Contact Information

For questions about these Terms, please contact us at: